FACE Utrecht. Entrepreneurship: Trial & Error

Salta hasta el minuto 5:23:00 para ver el coloquio de FACE Entrepreneurship Panel con Josipa Majic, fundadora de Teddy the Guardian, Jose Ildefonso, cofundador de First V1sion, Elena Martín Guerra, Directora General de SocioGraph y Stefan Tan, cofundador de Dashmote. 

Skip ahead to 5:23:00 for the FACE Entrepreneurship Panel with Josipa Majic, Founder of Teddy the Guardian, Jose Ildefonso, Co-founder  of First V1sion, Elena Martin Guerra, CEO of SocioGraph and Stefan Tan, co-founder of Dashmote. 




Jose Antonio Ildefonso, CEO and founder of First V1sion


 Jose Antonio Ildefonso is the entrepreneur responsible for First V1sion, a wearable broadcast system that allows fans to completely immerse themselves into the game from an athlete’s point of view thanks to an integrated camera and RF transmitter on the jersey.  This device as already been approved by the Euro League Basketball and the Spanish Athletics Federation and was accelerated by the FACE Entrepreneurship partners at Wayra. 

After having completed his studies at the University of Malaga, Jose Ildefonso earned more experience as the creative director at Aftershare.tv and Content Creator at Bassat Ogilvy. 

His colleagues describe him as tremendously creative and responsible and whose infectious optimism, strength and excitement inspires those lucky enough to work with him. 

You can learn more about Jose Antonio Ildefonso: 

LinkedIn: https://www.linkedin.com/in/jose-antonio-ildefonso-huertas-1220342b

Twitter: @jaildefonso, @FirstV1sion 


Josipa Majic, co-founder at Teddy the Guardian 

Josipa Majic is a Croatian entrepreneur with years of experience under her belt as founder of numerous startups, like ‘Iderma,’ which Majic has been CEO of since 2012.  She is also the co-founder of Teddy the Guardian, a line of smart teddy bears that use the best medical sensors to capture medical data during your child’s play and reports it back to the parents’ app. 

Josipa Majic has also worked as a student assistant in the Faculty of Business and Economics at the University of Zagreb, more specifically on the student initiative “Entrepreneurial Incubators.”

In addition, this energetic young woman has experience in marketing, journalism and volunteering in different organizations like Libela.org, Grayling, Coca-Cola HBC Croatia and the London School of Public Relations, among others. 

This entrepreneur received her degree in Business Administration and Management from the University of Zagreb as well as holds an Associate’s degree in Public Relations and Image Management from the London School of Public Relations.  Majic has also studied Business Administration at Alpen-Adria-Universität Klagenfurt-Wien-Graz. 

You can learn more about Josipa Majic: 

LinkedIn: https://www.linkedin.com/in/josipamajic

Twitter: @JosipaMajic , @TeddyGuardian


Elena Martín Guerra, CEO and co-founder of Sociograph Neuromarketing

Elena Martín Guerra earned her degree in Advertising and Public Relations from the Miguel de Cervantes European University with the honor of being recognized as the highest academic achievements.  She also holds a degree in Journalism from the University of Valladolid and a Master’s degree in Communication for Social Purposes.  Currently, she is working on her post doctorate in Advertising, Public Relations and Audiovisual Communication. 

As an expert in Neuromarketing she has vast experience managing teams, carrying out neuroscience research and collaborating on scientific publications in the field of Neuromarketing and the application of Sociograph technology. 

Elena’s ability to lead and manage teams brought her the opportunity to direct the company Sociograph Neuromarketing with an interdisciplinary team of highly qualified professionals which have allowed them to achieve impressive results at both national and international levels. 

You can learn more about Elena Martín Guerra:

LinkedIn: https://es.linkedin.com/in/elena-martín-guerra-72564821

Twitter: @mirenna2




Stefan Tan, Co-Founder & CFO at Dashmote


Stefan Tan is an entrepreneur with a background as Consultant (Strategy & Non-Profit) and as Academic (3x MSc Finance, Law & IT) with an interest in Technology, Photography, Design and Economics.

Tan is also co-founder and CFO of Dashmote, a platform that is able to deliver a comprehensive search tool through which users are able to search, compare and download images from different sources.

You can learn more about Stefan Tan:

Linkedin: https://nl.linkedin.com/in/szhtan/es

Twitter: @stefantan



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