Throughout the various interviews we’ve carried out there’s been an underlying factor that influences in the success of failure of a startup. One of the most important factors is experience, something which entrepreneur Rodolfo Rosini confirms. Located in London, he and his partners Stéphane Bura, Mikkel Birkegaard Anderson and Ben Sizer are working on bringing Weave.Ai to life. We’ll see what it is they’re working on, but most importantly, we’ll take a look at what entrepreneurship lessons we can take away from Rosini’s business venture, especially since he’s already been named one of the most promising entrepreneurs in the UK.
The work of innovating
Having a good idea to start up isn’t as easy as setting up an office desk and brainstorming some ideas. Good ideas require hard work, experience, and knowledge about the market; three of the traits that can be found in Rodolfo Rosini and are the point of reference for any entrepreneurial venture we wish to pursue.
Weave.Ai isn’t the first startup that he’s founded. He already had other projects and previous experience which has lead him to learn, first hand, what the market is missing. “The best startups I’ve led were those that had a vast understanding of the market, not only because of my experience, but because they could understand it.”
Only through the understanding of the market we want to enter will web e able to understand the needs of the consumers. And it’s essential to remember that an entrepreneur’s mission, above all else, is to solve an unmet need. “Starting a company has its difficulties. One of them is understanding that you can do what you want; it’s a complete challenge,” admits Rosini.
Thinking outside the box is as important as it is difficult. “You never know which idea is going to work. The initial idea is rarely the one that ends up getting developed. The best ideas are the small ones, because they can grow quickly.”
The perfect example of this is Weave.Ai, “I began with an idea after a long series of decisions. Five years ago, when I was just playing video games, I decided to become an entrepreneur in that area. I wanted to offer an experience that wasn’t possible before.” In the end, that idea didn’t work out, but it left him with that idea, with a concept in Rosini’s mind: offer new experiences.
Your idea, and your own way of developing it
And that brings us to the birth of Weave.Ai, a new type of artificial intelligence for mobile phones. “We’re trying to find a solution in the field of interaction with electronic devices, specifically mobile phones. Because the small the device is, the more personal it becomes. So, when you want to communicate with your phone, it should be able to predict the next thing you’re going to do.”
The intention is that our phones, throughout our daily use of them, will be able to understand our needs and likes and therefore offer us solutions. We’ve obviously simplified the explanation of what Weave.AI could ultimately offer since it is still being developed.
Although the concept is innovative and interesting, it’s not completely original and there are already other companies tried to create or who have already created something similar. As Rosini explains it, they’ve even come to compare his product to Google Now. “Everyone tells you that if your idea is going to improve the lives of others than it’s a great idea.” This feedback, necessary to be able to move forward, was also a setback in the case of Weave.Ai. This didn’t discourage Rosini and his partners, though, as they continue to work on reaching those clients who are interested in their product.
For this we can gather an interesting take-away: the importance of validating an idea before taking it to the next level, the next step of development in which we start to invest more time, and of course, more money. “I think the biggest mistake is growing too fast. You need to validate your idea.” And even once you’ve gotten that positive feedback, Rosini warns not to get too comfortable and think that everything is solved. “Maybe 6 months later you’ll fail. You never know.”
Of course, there are ways to avoid failure, or at least, reduce the likelihood of failure. One of those ways is by taking advantage of mentors, explains the co-founder of Weave.Ai. Having someone buy your side who can explain the next steps to you and keep you on track is always useful. In the same way it’s a good idea to ask all of your doubts to as many people as possible as it will help you expand your own knowledge and to have different perspectives.
Look for your startup ecosystem
“Everything that attracts people to entrepreneurship is positive. In Europe there’s an attitude that you should get a job for life in a corporation,” laments Rosini, who has known since he was young that he wanted to be an entrepreneur.
For him, the business venture started after secondary school and he was already 27 years old when he decided to go to university. There he received a theoretical and technical education that helped him to accomplish what he describes as his greatest achievement, “after leaving the university I founded a company.” That’s what education helped Rodolfo Rosini to do.
And from that first moment he knew that his startup should be in an ecosystem that supported him. That’s one of the ideas this entrepreneur most emphasizes, who mentions Paris, Stockholm, Berlin, London, and Amsterdam as great places for entrepreneurship. Rosini also recommends abandoning Europe if it is necessary. Do anything to find triumph, because, he reminds is, “success stories never seem real at first.”