It’s likely that if at some time we’ve been asked what our main motivation is our answer would be to achieve our goals. But what if we have already achieved all our goals?
The only defeat is standing still
The DDB Worldwide advertising agency posted a video (below) to share its philosophy through the redefinition of the R.O.I. concept. This acronym used to refer to Return on Investment, takes on a new meaning in relation to creativity and creating ideas: Return on Ingenuity.
“We must realise neither success nor failure is permanent”. That’s how David Brier explains it, Director of this international company, addressing all those entrepreneurs who want to do things differently, those who want to innovate and for whom the most important thing is not standing still.
Like our users and partners, this branding expert tells us why success isn’t necessarily the most important goal. As Brier says, “neither victory nor failure are permanent. Stopping is never the right option.”
He argues that the biggest mistake is to stay in either one of those two states too long, letting either success or failure paralyze you, preventing you from generating new ideas; or what’s the same, stop setting new goals.
The trap of success
One of the most interesting ideas from this video is the approach that triumph may have a downside.
We are used to thinking that with the creation of a startup the biggest barrier we faced by entrepreneurs is failure. However, being too successful when starting a business can also have its drawbacks.
What happens when a project evolves much faster than you had originally anticipated? The answers are many: lack of infrastructure, lack of ready funds, loss of customer confidence, etc. All these situations have a common denominator: the loss of control.
Faced with greater success than expected, an entrepreneur can become overwhelmed, both in the productive capacity of their business as well as their management capacity, so it’s essential that when you are thinking of launching a business you ask yourself not only about your immediate reach but also your company’s medium and long term potential.
The power of ideas
Another key idea from this statement of principles is that success is not permanent. Especially in technology, a sector marked by obsolescence, where products run through their life cycles in very short periods of time.
If we think about the medium and long term future of a startup, it’s not enough to succeed once, with a single product or service. In this context, the ability to generate new ideas, enabling companies to continuously offer new products, becomes crucial.
Of course, the creativity to create new business opportunities doesn’t necessarily mean having to create new products. As an entrepreneur, you can be creative in the search for new markets, distribution lines, synergy creation, and answers to questions about everything else that creative thinking allows you to come up with.
What do you think? Even though we have to face this possibility, perhaps no one is ready for failure but, are you ready for success?